To increase open rates, personalize your subject lines with relevant keywords and phrases. This is an easy way to personalize your content and is universally considered a best practice. You can also include emojis to get the attention of your customers. Make personalization a priority. Add the customer’s name or other relevant information to your subject lines.
Using a strong call to action in your subject line can help increase open rates. A strong call to action will inspire your readers to open your email. For example, a subject line that includes the recipient’s first name or location will likely result in a higher click-through rate. Moreover, a subject line that uses a question will get your readers to open your email.
Make sure that your subject line reflects your brand’s personality. For example, if you’re a humorous brand, you can include emojis in your subject line. A joke or personal statement about the product will make your message appear more personable. However, if you’re a serious brand, you can use more serious language. For example, if your brand sells bespoke furniture, it may be more appropriate to address your contacts by their first names.
It is important to remember that most people read subject lines for a few seconds before moving on to read the message. However, when a customer sees that a subject line is interesting and stands out, they’re more likely to open your email. In fact, the fear of missing out is one of the primary reasons people open an email.
Whether your subject line is long or short, it should be relevant and attractive. Make sure it contains a benefit or a pain point that the reader will find valuable. A subject line should also be short enough that it’s easily scanned. This will help it stand out and get the most engagement possible. There’s no point in wasting your recipients’ precious time with irrelevant subject lines.
It’s also important to keep in mind that your email open and click-through rates depend on whether or not you’ve managed to convince your subscribers that the content is important to them. The higher the open and click-through rates, the more likely it is that they’ll read and act on it. If they don’t open it, you’re risking losing potential customers.
When creating email subject lines, you should keep in mind that using the recipient’s name in the subject line increases open rates by 2%. You can also try a subject line that evokes curiosity, which can increase opening rates by more than 22%. For example, if your email has a movie or song title, you can include it in the subject line. This will entice your recipients with the perfect call-to-action.
Make sure the subject line is short and interesting, and avoid using too many keywords. If your email contains too many keywords, spam filters may flag it as spam.