Instagram is a great way to promote your brand. Its massive user base makes it easy to market on it. In 2018, Instagram had over 1 billion monthly active users. That’s too big to ignore for any brand. Whether you’re a small business or a multinational corporation, there are plenty of ways to promote your brand on the platform.
The most effective way to market on Instagram is to focus on sharing content that adds value. When creating content for your account, you need to know your target audience and how they like to consume content. Aim to provide useful advice, industry information, and even humorous posts to attract followers. However, be sure to include a call to action to convert your followers to paying customers.
Another way to increase your audience is to use hashtags. These are keywords that are used to describe events, conferences, pop culture, entertainment, and reoccurring themes. Use hashtags in your captions so your post will be seen by a broader audience. It’s best to choose one to four hashtags per post. One way to decide on hashtags is to brainstorm keywords related to your content. You can also search related hashtags in the Explore tab.
Instagram uses the geo-tagging feature to allow users to search for specific posts based on their location. This makes it possible to promote iconic destinations and places. When using geo-tagging, you should make sure to include your website’s URL so users can easily visit it. This way, you can get a higher number of views for your posts.
You can also create videos and add effects to your posts. These will appear on your Instagram account as a thumbnail, similar to a YouTube video thumbnail. To make your content appealing, choose an image that’s attractive and relevant to your content. You can even add an image from your camera roll to your story. You can also include text and interactive elements.
Instagram Stories are another way to promote your brand. This feature allows you to share short videos or images in your followers’ feeds. These stories disappear after 24 hours. They’re useful for showcasing new products, promotions, or even employee outings. They can also be a great way to encourage more Instagram followers. Additionally, you can use these to create promotions or giveaways that only appear on the Stories feature. And don’t forget to include the link in your bio.
In order to increase engagement on Instagram, you need to post content that’s timely and interesting. The Instagram algorithm prioritizes content that people want to engage with. The more likes and comments you get, the more likely people will see your post. Also, you should follow other users who share your interests. As long as you’re posting quality content, your business will grow.
Instagram is also becoming more popular for sharing video content. The platform has recently added IGTV, a platform for video content. This new addition to the social media platform is an excellent way to capture your followers’ attention.