Email Marketing Best Practices – How to Get the Most Out of Your Campaign
Based on 2021 statistics, email marketing continues to rank as the fifth most effective marketing medium, outperforming search engine optimization, social media, and even joint venture marketing. In addition, it continues to be the third most cost-effective marketing channel. However, despite the high cost of email marketing, it is a highly effective marketing channel that can increase a business’ reach and exposure. This is because emails are easy to send and recipients can quickly read and respond to them. Also, emails are also considered the first contact of many potential customers, thus, it can be effective in generating new leads and customers. But the key to email marketing effectiveness is to be able to craft messages that will instantly trigger a customer’s interest and make them eager to read what the message has to offer.
With this in mind, it is important for any digital marketing tools to come up with email subject lines that are effective and instantly invoke a response from your clients. But remember, your subject lines won’t just be words; it should actually say something about what your message is all about. To test the effectiveness of your email subject lines, try using these outlandishly simple digital marketing tools:
o Share a little humor. The best email subject lines let your clients know that you have a sense of humor. Try using an outtale that lets them know they can have some fun or that their problems can be solved easily. For example, if you are selling holiday products to clients with printers that can’t print out Christmas cards, try using a digital tool that lets them know by saying “You can save your holiday card today.”
o A little context makes the whole strategy work. Your email marketing strategy is only as good as the content you send out. And in order to boost open rates and click-through rates, you need to give your prospective customers a reason to want to open your email. In other words, if you’re email marketing towards a client with printers that can’t print Christmas cards, you don’t want to send out a generic newsletter telling them to click-the-button-to-buy your products. It’s more effective to tell them they can get your products through digital tools.
o Keep it straight and simple. The problem with email newsletters is that they tend to become too full of words. Sometimes it’s hard to imagine the person you’re emailing on your email list reading a regular newspaper column. If you want your email list to work, you must keep it as straightforward as possible. Don’t try to impress them with a fancy font or fancy graphics. Remember, most email lists have at least a few regular size readers, so stick to the basics and you’ll find your email newsletter has a far greater chance of being opened and read.
o Make sure your email subject line best practices reflects what your email marketing strategy is about. The subject line is where you get the chance to really hook the reader into wanting to find out more from you. You want them to take action, so ensure your subject line is clear and easy to read. Your subject line also gives your recipients an opportunity to avoid reading your entire message. Most people skim a good number of emails before opting-in to receive information from a certain company, so having a short catchy title is essential to increasing click-through rates.