One out of every ten internet users spends ten hours or more viewing videos, which makes YouTube a huge social media marketing target for businesses. YouTube is also an intimidating tool for businesses to navigate. It combines one of the most resource intensive forms of media with a highly effective marketing principle. It is challenging, yet immensely rewarding when executed correctly. YouTube is like having an on-site brand ambassador that promotes your business in an original and interesting way. YouTube’s incredible potential as a brand promotion strategy goes beyond visibility and brand awareness.
YouTube and Facebook are both social media outlets that rank very high in the search engine result pages. YouTube is found in the search engine results for literally everything under the sun, while facebook is found in the search engine results for everything but shopping and school. Both have millions of active users, a large amount of which are casual and low-end internet surfers. This creates a huge opportunity for companies to take advantage of their audiences. While it may not be the “make or break” factor that some companies need to launch a successful social media marketing strategy, it is still important to keep in mind how useful YouTube and facebook can be for branding.
YouTube and facebook are both powerful ways to brand awareness. While the first can easily be considered “viral” since it is so easy for people to share videos online, the latter is a highly effective promotional strategy that many large corporations are capitalizing on. Brand recognition is typically established through the creation of hype, promotions, product launches, celebrity content, and other viral strategies. The creation of viral video trailers, articles, blog posts, press releases, and anything else that could be filed under the heading of “infamous” is a highly effective way to increase traffic to ones website or launch a viral campaign to increase brand awareness among Facebook and YouTube viewers.
YouTube is a wonderful platform for generating social media marketing video strategy. People who are interested in your company can easily create their own account, search, and search out videos they are interested in based on tags, search terms, and the types of clips included. Many people view videos as a means of expression, as a quick way to catch up with the day’s activities, or simply for entertainment. However, in order to use this platform effectively as part of a wider brand awareness strategy, one must engage in the proper amount of keyword research, in order to increase traffic to their site. When creating videos for social media, you should also keep in mind the importance of tagging and finding appropriate keywords in order to rank in search engine results.
Video marketing has been used successfully by businesses for years, especially on sites like Facebook. YouTube, Google’s video content strategy, and Facebook have become integral elements of a successful social media marketing strategy for many companies. Businesses often post video content strategy on their Facebook page, or connect with their customers through the Facebook fan page, Twitter page, or other platforms like Facebook. This increased presence provides a huge opportunity to attract new customers as well as retain existing customers.
It is important that when developing a social media video marketing strategy that it be inclusive of all aspects of your business and brand. In other words, if you are looking to attract customers, you should include comments from your customers in your campaign, whether these comments are made on Facebook, in blog comments, or any other channel. If you want to retain customers, you should post a blog entry every few weeks that includes information about your company, as well as links to your social media pages and any other blogs you may belong to. Additionally, consider posting any special offers or promotions that you may be running, as this can help build customer loyalty. Finally, remember to share links to any videos you may be making, whether these are in the form of webinars, podcasts, or in films.