This secret to successful digital marketing is a proven way to attract new customers. To get this result, you have to create super-quality content and track your audience’s movements on social media platforms. While some people may think that ad impressions are the most important metric for marketing, that is not the case. While there are certainly many instances where ad impressions are more important than actual sales, ad clicks are not always indicative of key business outcomes.
A major part of this digital marketing secret is optimizing your web pages for search engines. Organic traffic from search engines drives sales and creates brand awareness. This process is called search engine optimization, or SEO, and it applies to all aspects of your business. Here’s how SEO works: