Aside from setting up a profile, Facebook Marketing includes selecting a cover photo and a profile photo. The profile photo should be your logo, as it will appear next to every update. Using a logo increases visibility and makes sure your audience associates your content with your brand. Your cover photo can be creative, but remember to use the correct size and composition. The cover photo also extends across the entire top of your Page. Once you have chosen the cover photo, you can update it regularly to reflect a special campaign, special offer, or seasonal change.
In Facebook marketing, the rule of engagement remains the same: Post new content regularly. You can spotlight certain products, people, and incentive codes to keep your fans interested. The more you engage with your audience, the more likely they are to respond positively to your updates. By following these simple rules, you’ll soon see results. As an added bonus, Facebook has recently introduced carousel ads to showcase products and other information. These ads are visually appealing and offer more information than their predecessors.
As a social media platform, Facebook is a powerful tool for marketing, and you can leverage the power of friends and family to make your content stand out. For a cost, you can hire a Facebook marketer to create and implement your marketing campaign. Just make sure to post your project description, specify your goals, and submit it to Facebook. There are many ways to get started with Facebook marketing, and you can find one that suits your needs.
You can use Facebook Messenger chatbots to target specific customers and send them exclusive invitations. For example, Christina Milian uses a chatbot as her ecommerce storefront, and MobileMonkey was able to generate more than half of its event registrations using a Facebook messenger chatbot. This is one of the most successful Facebook marketing strategies. It’s a great way to reach new customers, as well as increase your business’s visibility.
Another important tool for Facebook Marketing is video. Unlike traditional advertising methods, videos are easy to produce and can be optimized for a small budget. They also help you create brand awareness by leveraging the reach and influence of your brand. Even if you’re not a big brand with a big budget, you can create a video ad using a smartphone camera. If you’re not sure how to create a video, check out Shakr Video Library, which contains hundreds of Facebook video designs.
Another way to engage your audience on Facebook is with chatbots. Facebook Messenger chatbots allow users to talk to brands and other users. Chatbots can drive traffic to your website or convert audience into sales. Chatbots can also send promotional emails to your subscribers, increasing traffic. Because Facebook users are prone to share and engage with messages on Facebook, chatbots are a great tool for Facebook marketing. The platform is rapidly growing, so don’t miss out on this opportunity!