Marketing is an integral part of business that has been practiced for decades. In fact, marketing is one of the oldest continuous industries that have evolved through leaps and bounds over a period of time. Marketing is used by businesses to create awareness among potential consumers in order to initiate purchases. With the growth of the Internet and other technologies, many companies have shifted from the traditional marketing practices to concentrate on online marketing strategies that can bring greater advantages.
Marketing as a field was first recognized as a university course. In the early twentieth century, the study of marketing as a university discipline emerged out of intense industry competition. The early promoters of marketing believed that there were two different models of learning: classroom learning in which students were taught the theory and practice of marketing; and hands-on, self-directed learning in which students were taught the skills to market products effectively. Thus, the study of marketing became the first course for students who graduated from business schools. Marketing as a career grew as companies expanded their marketing activities. During this time, the field was made more competitive by increasing levels of competition and the need to broaden the target audience of marketing campaigns.
Marketing today is one of the major elements in making or breaking a business. A successful marketing career requires comprehensive development of skills such as communication and persuasive skills; ability to manage financial and non-financial resources; ability to design a compelling marketing message and the ability to successfully implement it; understanding customer behavior and preferences; and the ability to forecast consumer behavior. A key strategy in career development is to understand and properly channel market opportunities, aspirations, and tastes. Marketing also includes creative and technical aspects like creativity, strategic thinking, technology, and innovation. It is also imperative that the right people are hired in order to maximize the output from marketing activities.
There are several factors that affect the success or failure of a marketing career. Skills and knowledge form the basis of marketing careers. These include communication skills, creative and technical knowledge, and understanding of customer behavior and preferences. A thorough knowledge of these disciplines can help an individual to capitalize on marketing opportunities.
As a career, marketing is challenging because it entails constant changes in the market and in the industries. Market forces constantly shift, marketing strategies need to be revised to adapt to competitive circumstances, and technology is always developing. A promising marketing career involves being aware of these changing trends and being able to adjust appropriately. A well-developed ability to research and develop new marketing methods and techniques is essential.
Marketing as a career is a rewarding career, especially when one has a clear understanding of the targeted market, business objectives, and the methods of marketing employed. Marketers are at the heart of any business activity. Marketing is an integral part of every activity from manufacturing to retailing to advertising and public relations. In order to make the best use of marketing opportunities, individuals should be willing to explore all the possibilities available. Being versatile in one’s outlook and practices allows one to achieve success in marketing endeavors. By taking advantage of the wide variety of marketing courses offered by colleges and universities across the country, a successful marketing career can be achieved.