One of the most effective ways to boost traffic to your Weibo account is to run a giveaway campaign. This type of campaign involves encouraging followers to post and like your content, with a prize at the end. This type of campaign also works well for existing followers, since it helps your official account get more followers and gathers UGC from lucky draw entrants. Similarly, it is one of the most cost-effective ways to boost sales through Weibo.
In China, Weibo is used to follow trends and challenges and brings together users interested in the brand. If you’re looking for a way to reach a Chinese audience, consider using hashtags and building a community around your product. After all, Chinese people rely heavily on the reputation of brands to make purchases. If you create a popular and loyal following on Weibo, selling will become a lot easier.
The key to success on Weibo lies in creating interesting content for users. Weibo users tend to value authenticity, which means it’s especially important for foreign brands to make sure they’re authentic. This type of content will also be more memorable and increase user engagement. Weibo’s unique advertising features allow advertisers to target certain demographics and create customized content for them. For example, if you’re selling a pair of high-heeled boots, you can promote your product to people in the same age group.
Weibo users are young, with 30% of users under 20 years old. The rest are aged 30 to 39 years old. Women account for 46.6% of Weibo users, while men comprise 53.4%. The platform offers plenty of engagement opportunities and is a great place to find key opinion leaders and trends. In addition, it has 130 million words and 1.5 million videos published on a daily basis. Hence, it is a valuable resource for marketing in China.
In addition to videos, brands can also post their own content on Weibo. One of the most popular examples of successful brand content is a makeup KOL account. The makeup artist MK, for example, has over 100 million followers. Her videos showcase the Max Factor BB cushion. In addition, a video featuring the BB cushion can be shared on the platform, attracting new customers as well as existing ones.
Chinese celebrities are hugely influential. It can be expensive to invite first-tier celebrities, such as Lu Han and Yang Mi. They may charge millions of RMB per post on Weibo. However, they are well worth the cost. They are a good way to boost brand engagement. You can also leverage the influence of first-tier celebrities. This is especially helpful if you want to engage with a popular Chinese celebrity.