To get started, the best way to integrate WeChat Marketing into your China marketing strategy is to create an official account. By doing so, you can plant advertisements and other advertising content into your articles. There are four major categories for advertising on official accounts: in-text advertising, video banner, and KOL mutual cooperation. All of them have their own unique characteristics. You can decide which ones to use based on the type of content you are publishing.
While WeChat users are increasingly tolerant of advertisements, they can also block posts from advertisers. Despite this, advertising messages on WeChat are still effective thanks to the high level of engagement. With more than 1.2 billion active users, WeChat is a great way to reach your target audience and boost your sales. WeChat started off as a simple messaging application, but has since become a monster social media app that users can use for shopping, banking, and connecting with friends. Users can also book appointments, play games, and browse the news on a Facebook-like feed.
Another example of successful WeChat marketing campaigns is Mercedes-Benz’s campaign around the Smart Car line. This campaign pioneered a new flash-sales technique called’snap-up.’ Interested users had to register months in advance, and once the sales were held, a small deposit was requested to complete the purchase. As a result, the company managed to sell 338 Smart cars in three minutes, with the company generating 6,677 qualified sales leads and 1,751 people paying deposits on the Smart cars.
Embedding embedded applications into WeChat is another way to leverage the platform’s popularity. Using the WeChat search feature, developers can create their own mini-programs, which users can discover through searches. The new interface on WeChat also allows brands to display different content depending on the WeChat group in which they are active. WeChat users are also now able to find these Mini Programs nearby, thanks to the new search feature and an admin app.
Moments Ads are another popular method of advertising on WeChat. Moments is similar to Facebook’s Newsfeed, but instead of posts, users can share links, photos, and updates with their friends. Moments ads are similar to other user-generated posts, but they have an additional “Promotion/Advertisement” tag in their profile. This is an excellent way to reach the targeted audience. WeChat’s vast user base is the best place to advertise.
The Chinese use WeChat as a social media platform, and they spend an average of 90 minutes a day using the application. They also consume content from official accounts and read articles. The WeChat user base is huge, and purchasing power is high. Therefore, WeChat marketing is one of the most effective tools for businesses in China. So, how can you make the most of it? Here are some basic WeChat marketing tips:
In addition to the WeChat official account, you can also use other marketing methods such as video ads or paid advertising. The Chinese social network WeChat has over 400 million active users. You can use videos, images, and articles to reach your targeted audience. Moreover, you can also place advertisements on popular WeChat Official Accounts. WeChat has become an indispensable part of the Chinese society. WeChat marketing will help you build your brand and increase your brand awareness.