Digital Marketing Trends to Watch in 2022

Digital Marketing Trends

With marketing trends changing rapidly, keeping up with the latest ones can be difficult. Here are some of the latest marketing trends to watch in 2022. Listed below are some of the most effective ways to reach your audience. And, if you’re wondering what to do next, read on to learn more about how to make the most of them. Read on to discover which marketing trends will have the biggest impact on the future of your business!

One of the most innovative campaigns of the last year involved the use of video content specifically for social media. Guinness took this approach to produce video content tailored to Facebook and Instagram users. The campaign, filmed as a social first video, focused on specific audiences. This campaign featured Californian cowboys caring for horses. The visuals were impressive, and the message was powerful. Moreover, the content was highly informative. Hence, it triggered a lot of engagement from viewers.