WeChat has undergone massive changes over the past 3 years. The application has expanded its features and adapted to the new consumer behaviours, cementing its place as China’s leading social network. The app now has two types of accounts: official and service. Official accounts have the same priority as contacts and appear on the main page in chronological order. WeChat service accounts, in contrast, are not visible to users but are able to generate a significant amount of traffic based on their content.
Brands can leverage WeChat’s user engagement to build their presence on the app. Personal accounts allow them to provide quality content and attract audiences. One example is Bluetooth speaker brand Treelabs. Its community uses WeChat to listen to international music and discover new artists. Similarly, companies can use WeChat to promote their products and services. While these two strategies are complementary, they should be used with caution. In order to maximize the impact of WeChat Marketing, businesses should adopt several practices.
First, create an official account. Once you’ve done this, you can start building your business. Make sure you optimize your account well. The Chinese version of WeChat is the best place to start. Next, write a few posts on different topics to gain followers. Whether your content is for a business or a consumer, make sure it is engaging, relevant. WeChat marketing isn’t as simple as posting content to Facebook or Twitter, and it requires a lot of planning to make it successful.
WeChat has three official accounts, which can be used to target your audience. You can use one or all of them to promote your business. There are countless ways to use WeChat marketing, so you should know which one works best for you. The most popular strategy for engaging customers is to build an Official Account. In WeChat, there are a variety of ways you can market your brand and connect with your customers.
Aside from posting your content, you can also place your own ad sticker on your WeChat official account. This ad sticker will be a static image. You can also use a short video to share your brand’s message with your target audience. The video will be placed before the rest of the content. It will have a similar effect to YouTube ads. WeChat Marketing is a great way to increase brand visibility in China.
The best way to engage with customers on WeChat is to use a mini-program. A mini-program is an extension of a website or other online service. These mini-programs are also multi-channel. They can act as CRM for a brand. A WeChat advertising page can also be enriched with interactive mini-programs. If a user visits your mini-program, the ad will be shown to them.