In the early days of WeChat, the full-picture ad banner was still used to promote products. But these days, we can see brands such as Xiaomi, Sephora, and ONLY opening their online shops on the app. With the help of WeChat’s e-commerce platform, brands can easily reach more people through this channel. Moreover, businesses can use coupons to spread brand awareness. In the process, they can increase the number of followers on their official accounts.
Adding video content to WeChat is important. With the rise of video-based social media, brands can now attract more viewers and generate more revenue. Douyin, a video-sharing platform similar to TikTok, has 150 million daily active users and 300 million monthly users. This platform has also been used by several famous brands such as Louis Vuitton, which recently posted short videos of its FW 2020 event on WeChat Channels. Several celebrities have also registered verified video accounts.
WeChat’s advertising platform is composed of three major types: banner advertisement, moments advertisement, and video advertisement. The banner advertisement can help businesses reach a large number of targeted consumers. In addition, WeChat allows advertisers to target viewers based on their location, gender, age, and devices. Advertising on WeChat can cost as little as 1000 RMB a day and can cost up to 50,000 RMB for a campaign.
Advertising on WeChat can be a great way to reach the Chinese market. With the number of Chinese consumers, WeChat can allow you to reach almost every segment of this vast market. The only trick is knowing how to use WeChat for advertising. It may sound like a complicated process, but it can be done.
WeChat is a powerful marketing tool for businesses in China, especially with the huge user base and high purchasing power. WeChat users spend approximately 90 minutes a day on the app. As a result, publishing content on WeChat captures a large portion of this fragmented mobile time.
WeChat’s Moments Ads are another way to promote a physical business. Similar to Facebook Newsfeed, Moments allows users to post pictures, videos, and links. These ads look like other user-generated posts, and they have comments and “Like” functions. These ads appear as the fifth post in the newsfeed and display a tiny “Promotion/Advertisement” sign.
Today, WeChat is China’s biggest social network with over 1.2 billion monthly active users. It allows users to do everything in one app, without jumping between various apps. Its e-commerce platform also integrates payments and accounting. WeChat Wallet and WeChat Stores allow businesses to conduct business transactions on the platform.