Podcast Marketing Tactics – The Best Podcast Promotion Tactics to Get Started With

Before start, lets define what podcasting really is. Podcast Marketing is the process of building a plan and using different tactics that are geared towards increasing your audience and visibility on the Internet. Often times people get asked, how do you grow podcast audience? This is really simple, the more the audience you have the more the sales.

So what are the best ways to attract potential customers through podcast marketing? Well, the first thing you want to do is make sure you have good original content. The goal of creating content is to establish you as an expert in your particular niche and brand you as a leader/expert in your market. The content you create should be rich in keywords/keywords that potential customers search and find interest with.

Second is to utilize podcasting as a way to get free advertising. There are many companies that utilize podcasts as a way to gain exposure for their business, product or service. Many times large companies have entire shows that are podcast marketing and allow potential customers to ask questions and gain insight into the company and what they do. Not only does this tactic work, it can give you a large base of people who can potentially become your customer.

Lastly, you want to maximize your podcast marketing tactic by making sure you have a huge audience size. To do this, you have to make episodes spread out over a wide area so people can spread the word to their friends. The easiest way to do this is to post the episodes on your own website with embedded code that allows viewers to forward the episodes to their friends. You want to have multiple URLs to your site and the episodes themselves. This will allow you to have a huge number of viewers and build a base that will recommend your site to others. In turn, you will be able to gain infinite Dialog Length subscribers to your site and have an endless supply of potential customers.

Finally, your podcast marketing strategy will need to include information… a lot of information! When it comes to podcasting, there is so much information to absorb that you can easily blow it. Keep it short and to the point and deliver the information in such a manner that the listener is able to get all of the information in one episode. If you use subplots… well, that’s another story.

So now that you know all of the best podcast marketing tactics out there, how exactly do you get started? The easiest way would be to use social media channels to promote your podcast. Social media has the ability to build relationships, expose your podcast to millions of listeners and you can even get started building your list while you’re at it. If you follow this advice, you will be successful in podcasting and social media marketing.