Latest Trends in Digital Marketing

Digital Marketing Trends

In order to stay ahead of the curve, marketers should be aware of the latest trends in digital marketing. As spending on digital marketing continues to increase, marketers will need to create a personalized experience for consumers. This includes improving metrics and creating personalized content. Engagement must also become seamless. A failure to understand these trends could lead to consumers looking for ad blockers or purchasing a premium service that is ad-free. So, what are the latest trends in digital marketing?

Brands that make use of videos are not limited to those in the entertainment industry. Businesses that cater to women and older audiences may want to use Instagram and Pinterest, while businesses that target younger consumers might prefer TikTok. Each social network has a different tone and is best used to communicate a specific message. LinkedIn, for example, is more professional and geared toward older audiences, while Snapchat is casual and geared toward a younger audience.

The Guinness company expanded the digital marketing realm by producing video content for Instagram and Facebook. These social-first videos targeted specific audiences and were visually stunning. One of the most famous Guinness ads was a tribute to the “compton cowboys” of California who care for horses. The video was a visual and emotional masterpiece, and was a great way to get the brand noticed online. Its success was a result of the brand’s ability to embrace the latest trends in digital marketing.