Chatbot Marketing refers to an innovative approach to advertising your products or services using online tools to enhance brand awareness, increase customer engagement or automate lead generation processes without investing a lot in advertising. These advertising strategies have the potential to deliver a significant amount of return on investment. They are generally referred to as BPM, which stands for “built-in customer relationship management”. This form of advertising allows companies to connect with their customers on an individual level. The term “chat bot” is an alternative name for Chat Bots.
Bot technology has been around for several years and is only becoming more sophisticated. Chat Bots are used in a number of different applications including customer service, lead generation, sales assistance, and online discussion. There are chat bots that are specifically designed to perform each of these different functions and can be programmed to meet specific needs.
One of the most common uses today is as a Facebook replacement. Today there are a wide variety of Facebook chat bots that provide customers with personal services. When a customer calls a representative, the bot will connect them to a representative very quickly. The bot may also provide them with instructions, answer questions, or simply ask questions, depending on its settings.
Another popular use of chatbot marketing is to provide customer support to Facebook users. Bot support provides a way for the company to provide answers, manage chats, and generally to help improve the experience of those chatting with the company. By doing this, the company not only helps to improve their overall customer experience, but they are able to do so without investing a large amount of capital.
Chatbot technology has also found a home within the business world as well. In fact, one of the largest brands in the UK is Tesco, and their Facebook chatbot, known as Mriend, is responsible for interacting with customers. Tesco uses the bot to answer questions, send messages, and generally to interact with Facebook users. This bot is able to provide a more personal level of service than a customer support representative ever could. The bot is actually a Facebook user who speaks through a web-cam, and in real-time.
Today there are an increasing number of businesses looking to find ways in which conversational chat bots help them serve customers better. This type of marketing allows companies to use online interaction to provide personalized service, answer questions, and otherwise improve customer experience. Online interaction is the wave of the future, and these types of bots are changing the way businesses interact with their customers and their brands. Chat Bots are changing the way companies interact with their customers, and by having one of your own, you’ll never be left behind.