Digital media is any media which are encoded electronically in machine-readable digital formats. Digital media includes web pages, videos, images, sound, and even text. Digital media can be produced, viewed, altered, listened to, and stored on a computer.
Unlike classical print media such as books and newspapers, digital media have no limitations as far as size. They can be produced on a small scale as easily as on a large scale. The most prominent advantage of digital media is that it is available for immediate use. Digital journalism has developed so much because of the changing needs of the audience. As a result, the reporting has been more analytical, has taken into account changing priorities, has provided information on the impact of new developments and policies, and has played an active part in influencing public opinion.
Digital journalism offers three types of solutions to its readers. These are targeted strategies, comprehensive strategies, and communicative strategies. Targeted strategy aims at providing the right information to readers who may not be fully conversant with particular topics or may not need all the detail. Comprehensive strategy, on the other hand, makes sure that the audience is provided with all the information that they need and that the information satisfy their basic needs. communicative strategy makes sure that the audience is informed about different aspects of the given subject by means of different media.
The most popular strategy which is used by most of the digital media today is viral. Viral means “of or by means of” something. In this case, the content is “viral” – by simply forwarding or sharing the content to others, you create copies and distribute copies of the content to various audiences. For instance, the content may be a video, a music track, a photograph, or a funny image or video that would be enjoyed by people who like such things.
To make the best use of digital media in journalism, it should be combined with social media. Social media involves various networking sites such as Facebook, Twitter, or LinkedIn, among others. By using social media, your audience will be able to know what you are writing aboutwhat you are promoting, or where you are located at the time when you write and post your content.
Finally, one important invention of the digital revolution is the ease of use. Many digital cameras now come equipped with simple, user-friendly software that you can download to your computer. Moreover, most digital cameras have a web browser, which makes it very easy for users to access the Internet. All these features and more, have combined to make this new media much easier to use, popular, and useful than ever before.