Digital Marketing Trends to Watch in 2020
Personalized marketing campaigns are one of the top digital marketing trends to watch in 2022. Personalization has a high rate of engagement, conversions, and positive reviews. It is also a highly effective way to increase your audience. Oftentimes, customers are required to provide their consent for data tracking and analysis. Personalized campaigns are highly viral and can create a brand’s marketing campaign to go viral. In 2018, Spotify Wrapped launched a PWA and experienced a 4x increase in conversion year-over-year, and a 3x boost in website time.
Among the new digital marketing trends in 2020, social commerce is on the rise. It’s the fastest-growing trend of all, and retailers are using it to reach their customers in the most effective ways possible. The distance between discovery and conversion is being shortened and brands are getting smarter and more innovative. But this type of marketing is not just for big brands. For example, clean skincare brand Plant Mother reported a 1280% increase in revenue after launching an Instagram shop.
Several recent reports have cited the use of ad blockers as one of the top digital marketing trends for 2020. While the use of ad blockers is growing as a problem, the impact of the technology is less significant than some marketers fear. The fact is that almost two-thirds of internet users are already using ad blockers, which can be detrimental for a PPC campaign. Moreover, the number of people who are already using ad blockers is expected to double by 2021. While ad blockers may be a major threat, the impact is still minimal depending on your target audience.
The most important digital marketing trend is the consistency of content. It’s easy to maintain a consistent and quality blog. A weekly blog content service can increase traffic to your website and lead generation. The latest trends in content creation will continue to evolve, but the basic principles will remain the same. So, if you want to maximize your ROI and boost your brand, use the latest digital marketing trends to grow your business. The more consistent your content is, the better you’ll be able to attract more visitors.
Besides millennials, the Gen-X generation is the biggest market segment to watch. Compared to the Baby Boomer generation, the Gen-X generation is more likely to buy a product or service if it has a good reputation. The Baby Boomer, on the other hand, has an older demographic and is more likely to share videos with the same age. Its parents don’t have access to the Internet, but their grandparents do.
There are many digital marketing trends to watch in the next few years. Among the most important is the use of data analytics, which is a crucial element in the success of any business. The more data you have, the more accurate your predictions will be. And in 2018, the COVID pandemic has changed the way we work. During this epidemic, people became more connected and used their smartphones more often. These two factors will be the driving forces behind the growth of digital marketing in 2021.