If you want to make sure that your email marketing campaign is effective, it is vital that you know the open rates of your emails. This tells you whether or not your email is being opened and read by interested parties. The open rate for an email refers to the percentage of email readers who open, read and respond to an email advertisement. The higher your open rate, the more email subscribers you have. But how are you going to measure your email open rate? There are several tools available to help you with this process.
The first step towards making email your strongest marketing channel is to know how you stack up against your competition in some important metrics. Based on feedback received from more than340 event organizers around the U.S. & U.K. this exclusive event email marketing information will help you better measure your email open rate against all other emails. These include:
* Campaign size: Did you notice that the larger your email open rates are, the more expensive your average campaign cost is? It’s true. The bigger your list, the more marketing emails you need to send out. However, if you send a high number of low quality marketing emails and have a very low open rate your overall advertising budget is bound to go down. If you want to increase your budget, start sending high quality emails as soon as you set up your newsletter. Once your list grows, you can scale up your advertising.
* Email title metrics: Knowing what titles people open and read can help you improve your overall email performance. In order to maximize the potential of your event emails, use dynamic titles to engage and excite your audience. When you’re planning your next event email marketing campaign, consider these metrics to ensure you’re maximizing your results.
* Click-to-Open Rates Metrics: Knowing your conversion rate is one of the most crucial and important metrics to measure when it comes to email marketing. Your conversion rate is the percentage of people who open your email and then click through and purchase a product or service. These conversion rates can be influenced by many factors, such as your landing page, your email design, your subscriber list and much more, so it’s important to make sure your tools campaign is powerful enough to improve click-to-open rates.
* Email Performance Metrics: This is the last category to include in your event email marketing campaigns toolkit. This is what determines the success of your campaign. For instance, did you find out how many times your subscribers opened, read and responded to your emails? Did they leave your page after just one read? This data is all valuable information that will determine the success of your email marketing campaigns.